Dean, you might also want to add that this indexing comes by way of Open Medicine's being archived (full-text, including XML source) in PubMed Central (PMC):

http://www.ncbi.nlm.nih.gov/pmc/journals/896/

I only mention because the effort and rigour required by NLM for journals accepted into PMC is substantial -- and no simple feat for a journal like Open Medicine.

Congratulations to everyone involved on their hard work and a job well done!

The editors of Open Medicine have announced that their journal is Medline-indexed [1]. I am sure it will be Mdline indexed eventually, but at this point they may be opening their champagne bottles a bit prematurely.
Showing up in PubMed is NOT identical with being indexed by Medline. PubMed and Medline are NOT synonyms [1]. Rather, Medline is a subset within PubMed. While Open Medicine shows up in PubMed because it submits articles to PubMed Central (just as do author-submitted manuscripts and everything else that is submitted to PubMed Central), Open Medicine is not indexed in Medline. To be indexed in Medline a journal needs to meet certain strict quality requirements, which go beyond the ability to submit an XML to PubMed Central.
As I described elsewhere when our journal was Medline indexed 9 years ago [3], the process is that NLM uses an advisory committee, the Literature Selection Technical Review Committee, composed of authorities knowledgeable in the field of biomedicine, such as physicians, researchers, educators, editors, health science librarians, and historians, to review and recommend the journal titles NLM should index. Only 15-20% of medical journals are selected at each session for inclusion in Medline, and only very few pure electronic journals have been selected for indexing so far. I did review the notes from the last LSTRC meetings and was unable to verify that Open Medicine was either discussed or accepted. While being indexed in PubMed involves only a technical approval process, being in Medline actually means that some additional criteria related to content and form need to be fulfilled. Therefore, being in PubMed is not necessarily a “seal of quality”.

I am sure that this is a case of ignorance rather than attempted deception of the pubic, in other words I would assume that the Open Medicine editors did not have any intention to mislead the public, but genuinely didn’t know the difference between Medline and Pubmed– which stresses the importance of working with people who have publishing experience in this field. Our group has 10 years experience with independent OA publishing, so please feel free to contact me if you have any questions related to Medline indexing.

References

1. Sally Murray, Jay Brophy, John Hoey, Stephen Choi, Dean Giustini, Claire Kendall, James Maskalyk, Anita Palepu. Open Medicine is indexed in Medline. Open Medicine, Vol 4, No 1 (2010), Jan 5th 2010
2. National Library of Medicine - What's the Difference Between MEDLINE® and PubMed®?  http://www.nlm.nih.gov/pubs/factsheets/dif_med_pub.html
3. Eysenbach G Journal of Medical Internet Research is now indexed in Medline. J Med Internet Res 2001;3(3):e25
URL: http://www.jmir.org/2001/3/e25/

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