Canadian consumers in the social sphere

Submitted by Dean Giustini on March 18, 2011 - 02:21
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Introduction to the digital

David Bradfield introduces the Digital Influence Index and explains what it means for Canadian marketers.

Digital spaces & sectors

Bill Walker explores the digital space within all sectors of the Canadian economy.

How are consumers affected?

Kim Saunders examines why consumer-based industries need to pay attention to what’s happening online.

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Financial & money markets

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According to Anne Lachance, digital is crucial for understanding the changing influences for financial services clients.

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Healthcare

Leslie Wood discusses the level of trust among Canadians in obtaining healthcare information online.

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