Web 3.0 and medicine

Submitted by Dean Giustini on December 11, 2007 - 14:01

Here's a challenge: write a succinct editorial for the British Medical Journal of less than 1000 words. Discuss web 3.0. Try to avoid too many acronyms (ie. FOAF, OWL - Web Ontology Language, RDF, W3) and/or technological jargon. Define terms clearly for a general audience. Somehow describe the differences between web 2.0 and 3.0, the semantic web and 3.0 and make your ideas relevant to physicians.

This year's BMJ editorial was the most difficult one for me to write but I think it's the one that will have the most influence. I really take my potshots at Google, while promoting medical librarians.

A brief quote to whet the seasonal appetite:

"...access to endless reams of unorganized information shifts the emphasis and online habits of physicians in web 2.0 to searching, not finding. Consequently, medical librarians believe that better pathways for information retrieval are badly needed as we move into web 3.0. [3,4] Finding reliable information has become increasingly difficult, not just in medicine, but in several other disciplines as well. Google's search results are now emblematic of a larger problem, and duplicated at Yahoo and other search engines. As a result, medical librarians are pointing physicians back to their trusted sources, such as PubMed, Clinical Evidence and the Cochrane Library. We can expect this problem to worsen, unless better channels of information are created ..."

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Do you have any link to these editorial ? You have opened my appetite :)


F. Laurent



Hi F. Laurent

The Web 3.0 piece will be in the BMJ's Christmas issue

watch for it,